Thursday, 20 November 2014
Thursday, 13 November 2014
Magazine Analysis
What is being advertised is his album as it mentions the #1 singles, the body copy gives information on where the album is available so that customers would know where to buy the album. Through his collaboration with The game, Kanye West and Lil Wayne we can see that he will be able to create synergy as groups of fans of each artist will gather together and create excitement and expand. Also, the album is advertising himself that he is a womaniser, elegant, class and romantic. Chris Brown is a womaniser because relating to the body copy its shows that his songs are relating to girls.
The body copy of the album is ‘in
stores now’ which would make the target audience want to but the album first an providing further information for the target audience, making them aware that the album is available. The advert is targeting young black men aged 14- 21 because the artist is black and he is an aspiration figure to the target audience.The main image is Chris Brown who
is wearing a white shirt connotes that he could be elegant in some way and has
class.
The artist name and the album name are the biggest fonts which is eye catchy to make people aware of the artists name as well as the name of the album. He is promoting himself so that people will know what he is famous for and make money as agencies would want him to perform for a specific occasion. . The colour of the writing is gold which connotes
success and wealth. Also, the style of the writing is old fashion style and uses crosses for the letter 't' which could appeal to those who are christian and this passes on information about the artist religious belief. The album cover was taken on a roof top which indicates that his target audience are from urban areas.
What is being advertised is the music and Beyonce. The artist shows that there is two sides of her which is Beyonce who is a character not wearing anything, less makeup which makes her look more natural and she has a chain with a cross which signifies that she has religious belief which is Christian. She shows another side of her who is a character who is Sasha Fierce wearing bold black make-up, wearing gold, shiny clothing and having more volumed to her hair.
The body copy of the album 'Sasha Fierce, is available in November 17th which is allowing the target audience know when the album will be available and to be at the store very early to be the first people to buy the album.
The main focal point is Beyonce showing two sides of her, she can be calm and loving but can also be fierce. The artists name is Beyonce as her name is what stands out in the center of the album cover which is coloured in grey which signifies that Beyonce is the good side and Sasha fierce is the fierce or bad side. The album cover also shows her number 1 singles and signifies that the artist makes great music and that she is a successful women. Furthermore, on the bottom left hand side there are two picture of how her two album covers look like so that the target audience can choose which one they want to buy or buy both. This would enable the record label to gain more money and the artist too.
http://www.allmusic.com/album/i-amsasha-fierce-mw0000801448 The link has a description of the album and shows the albums ratings.
The artists name is her style of music and her character which is that she is funky, colourful and she's unique.
The main image is her slightly laying on the chair which shows that she has self confidence, that she doesn't care about what people may think bout her style and she is bossy. The main focal on the album cover is Gwen Stefani signifying that she is living in a dream world, adopting Madonna's styles fashion style and make-up.
The body copy of the album is 'out now' which will make everyone go to the store everyday to see if the album has arrived in stock and to be the first people to buy they album. There is not a specific date for when it's available. The target audience is girls aged 14-16 because between those ages girl enjoy to copying their favourite artist, they want to be popular amongst their friends and has a lot of excitement. On the bottom left the image fully as it makes consumers recognise how the album really looks when it is zoomed out so that buyers would be able to know how the album cover look when they want to buy it. There is a company called Target and its one of the biggest company in America so this is great for the Americans.
http://www.musicstack.com/album/gwen+stefani/love+angel+music+baby The link has a review on Gwen Stefani's album.
The body copy of the album 'Sasha Fierce, is available in November 17th which is allowing the target audience know when the album will be available and to be at the store very early to be the first people to buy the album.
The main focal point is Beyonce showing two sides of her, she can be calm and loving but can also be fierce. The artists name is Beyonce as her name is what stands out in the center of the album cover which is coloured in grey which signifies that Beyonce is the good side and Sasha fierce is the fierce or bad side. The album cover also shows her number 1 singles and signifies that the artist makes great music and that she is a successful women. Furthermore, on the bottom left hand side there are two picture of how her two album covers look like so that the target audience can choose which one they want to buy or buy both. This would enable the record label to gain more money and the artist too.
http://www.allmusic.com/album/i-amsasha-fierce-mw0000801448 The link has a description of the album and shows the albums ratings.
The artists name is her style of music and her character which is that she is funky, colourful and she's unique.
The main image is her slightly laying on the chair which shows that she has self confidence, that she doesn't care about what people may think bout her style and she is bossy. The main focal on the album cover is Gwen Stefani signifying that she is living in a dream world, adopting Madonna's styles fashion style and make-up.
The body copy of the album is 'out now' which will make everyone go to the store everyday to see if the album has arrived in stock and to be the first people to buy they album. There is not a specific date for when it's available. The target audience is girls aged 14-16 because between those ages girl enjoy to copying their favourite artist, they want to be popular amongst their friends and has a lot of excitement. On the bottom left the image fully as it makes consumers recognise how the album really looks when it is zoomed out so that buyers would be able to know how the album cover look when they want to buy it. There is a company called Target and its one of the biggest company in America so this is great for the Americans.
http://www.musicstack.com/album/gwen+stefani/love+angel+music+baby The link has a review on Gwen Stefani's album.
Wednesday, 22 October 2014
Week One
Week one- I brain stormed some ideas on what I would like to include in my music video, My initial ideas for my portfolio, By exploring other types of genre such as Grime and Rap music video will support me developing my thought in order to gather my ideas. I have found some similar codes and conventions which I could include in my music video. I also brainstormed what type of transitions or effects I would like to add to my music video, location, costume, props, target audience and what character would be involved.
I would like to work with Timi and Johnson because they are reliable people, they share ideas, put their points across and they are creative. My hope and fears are that I hope that the group stays together until the end of the task and use communication skills as a group, everyone needs to be listened to and not be alienated.
Wednesday, 15 October 2014
Friday, 10 October 2014
Beach combing
Dance choreography
I have seen a dance choreography by a group of men dancing to a mixture of Beyonce songs, this is the sort of dance I would like to put in my music video as its very sexy/ sexual but with a slower pace as my chosen song is slow. I like their style and idea of their dance routine, the link it with each song by doing what she says in the song. For example, from the song 'Upgrade you' by Beyonce a verse'Diamond creamed'facials was done in action in the dance at 54 secs of the video.
Beyonce ft Sean Paul- Baby boy is a similar idea I would like my music video to be.
The use of camera shots/ angles such as high angle shot is used to see the females body as she's on a bed having a dream. The angle enable audiences to see how her whole body is performing at the scene. Beyonce shows how to act hot in her music video at 00.43 secs of the music video. I love dancing so at 2:06, Beyonce dance a dance routine with couple of other girls which I really would like to do something similar in my music video. At 3:22 she does a bit of belly dancing, Beyonce has inspired me to dance any type of dance and have a mixture of my own.
I would like my video to conform to 'The repetition and Difference Theory'as my song is about a girl who thought she would never be loved again and she finds her love at the end, I like the idea having a twist to my video as well as a narrative. In the Beyonce music video 'Me, Myself and I' everything is rewinding which shows the story from when it ended to how it started. The music video shows why the main character was feeling so upset and brings the audience to why and how she got upset.
I would like to wear 3 outfits in my music video, at 36 seconds of 'Never Ever' song by Ciara, I would like to wear something similar to what Ciara was wearing in her music video as it shows that she is ready to take action by the way she is dressed. At 3:52 is also an outfit that I would like to wear at some scenes of my music video as it signifies a bit of change in the video within the character clothing and makes the music video less boring. Thirdly, at 45 seconds of 'Like This' song by Kelly Rowland I would like to also wear an all black fitted dress as the colour black connotes being strong, shows the skin complexion more and sexy.
Kelly Rowland- 'Motivation' effects that is used in her music video is what I would like to use my music video as it gives high and low lighting which gives a smooth, loving and calm enviornment. Kanye West & JayZ- N***as in Paris at 25 seconds of the video and other scenes mirror effect are used which confuses audiences and I would also like to use that effect in my video.
Friday, 3 October 2014
My chosen unsigned artist
Thicke

Song name: Heart Beat
Lyrics:
Any other guy I ever talk to, he
just don’t compare to you , no ohh oh
Any other girls you ever talk to
are gone out the window with the wind because they came in
X2 My heart beats for you, you yes you ahhh
X2 My heart beats for you, you yes you ahhh
heart beats for you

Song name: Heart Beat
Lyrics:
X2 My heart beats for you, you yes you ahhh
I know that there’s something I must do, do
To make sure that I have you
‘Cuz my heart beats for you, you
And any other time I say this guy’s
the one I was dumb Because it don’t it don’t get better than you oh ohhhhh
It don’t matter what I thought
whilst it last it’s in the past because I want to take a chance with you
I will risk it all if I should and
if I should fall I know that it will be somewhere next to you ohh
X2 Just close your eyes and make a wish that
this feeling it forever ………
X2 My heart beats for you, you yes you ahhh
I know that there’s something I must do, do
To make sure that I have you
‘Cuz my heart beats for you, you
And any other time you had to break up and their pain is
only on the side with the rain
Because I am your son and soon to
make you
And after being right about you, no
matter how far I’ll just try extra hard to show you how I feel for you
X2
Just close your eyes and make a wish that this feeling it forever ………
I know that there’s something I must do, do
To make sure that I have you
‘Cuz my heart beats for you, you
Baby have no fear, I am your
superhero I’ll be here
Baby don’t be shy, tell me how you feelingit
alright
Baby just be yourself if there’s a
problem I’m here to help cuz you
are here and his for me, baby you make my heart beat
I know that there’s something I must do, do
To make sure that I have you
‘Cuz my heart beats for you, you
Must I know that there’s something
I must do, do
And theres
nothing I wont do, wont do
Ohhhhh ohhhhhhhho hhho
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