Styles and Conventions of music videos.

Styles and conventions of a music video.
There are many styles and conventions used in music videos to engage their audience, to make money, a form of promotion, etc.

Kanye West - Only One
Kanye West created 2 music videos for his song  Only One as he is sending out a message to the audience about his life. As his Mother past away a few years ago, he made this song for her, he song talks about how much his mother means to him and that his mother will always be his only one. One of the video shows all the times his and mother spent together and showed how proud she was of her son Kanye West. Showing all the times they sent together through out the music video shows how close his mother and himself were.  Many people who has lost there mums can relate to this song as they would know how it feels to lose somebody so special. Also, in the other video he decided to put his daughter, baby North as this also sends another message the audience, this is his mother not getting the chance to meet her granddaughter and he sees his mother's happiness within his daughter laughter. At 27 seconds of the music video there is a scene where Kanye West is with a tear to his eye and wiping it away, this shows how much he misses his mum and how much he loves her.

Beyonce- Pretty Hurts. In this music video, it shows how some females could be unsatisfied with the way they look to impress others, to win a specific competitive environment and or to be better then the rest. At (14 seconds) of the video a lady is trying to fit in a dress that is really tight for her. In the song she says "perfection is a disease of the nation...." in my opinion this means most females want to be perfect within their appearance. In the video even though females are perfect just the way they are some females take it to the extreme by starving themselves, having plastic surgery/ Botox and all sorts because they are not satisfied with the way they look. So the message that Beyonce is sending out is asking "Are you happy with yourself?" which you should be happy with who you are. Also, Beyonce sends a message to the females that no matter how you look like you should love yourself and you should be motivated and have confident within your skin than to harm yourself.
 Furthermore, most people think that Beyonce is the most beautiful women, however in the music video she was nervous when she was asked whats her aspiration in life, she was nervous (at 3:58)so this shows that's it okay  to express how you feel and its okay to be who you are. Also, Beyonce  became 3rd in the contest which subverts the stereotype that she is the most beautiful women in the world.