Richard Dyers 'Star Theory'

Richard Dyers 'Star Theory'

Stars as construction- Many artists are moulded(made) by record labels into being different versions of themselves. For example: Miley Cyrus was part of the Disney channel which is kids channel where kids shows are shown but now Miley is being told act in a very sexual way. In her music videos such as 'We can't stop' she tweaks and licks anything thats next to her in a sexual way. She can either choose to listen to the record label or to not be a singer anymore. The record label are just after the money and do not care about the singer, they just use the performer to attract audiences to make money. They higher stylists, etc to style the singer.

Stars as products- stars who fill in the small gaps in the market by selling their own branded products. This could be clothes, headphones, shoes, etc. An artist that is considered meaning who is really big and famous would have a large target audience. On the Left hand side, Rihanna has a River Island collection as well as Beyonce has her H&M Summer collection. This is a huge advantage for the stars themselves and their record label. They make a lot of money by selling their own branded products which is target to young females like themselves.


Stars as embodiments of ideologies and culture- Ideology is a set of beliefs based on cultural values, economics and politics. For example: Nicki Minaj is an R&B singer, rapper and pop singer. In her R&B songs she sings about love and relationships. She embodied the culture of wearing bright coloured hair weave, lots of bright makeup and to look more sexy. She behaved like a barbie, called herself Barbie and her fans Barbs which is a short term phrase for "Barbie". She made young females to dress "WoW" and to act like Barbies. Nicki has ups and downs with her fashion, she would sometimes have casual casualwear which signifies to females that they can wear whatever they want to be empowered and not just be object to males.

Stars as personalities- in order to be successful, artists have to connect with the audience on a personal level, as well as through their music.  I admire and respect Beyonce because she first started off with singing Gospels songs. It brings a connection to us Christians as we worship the most high, the Lord Jesus. It brings happiness and joy spirit when listening to Gospels music. When I listen to Gospel music it makes me stronger as a person and makes me have no doubts on who I want to be.