Week Fifteen

On week fifteen, my group and I recorded our evaluation of our post production. We had to talk as a group about the developed skills we developed over time, challenges we faced and how we conformed and or subverted the conventions, by also including Mise-en scene, narrative, genre, Editing, sound and camera shots, movement and angles.

Furthermore, we also recorded a feedback video for our post production, we had a gathering with our target audience to give us some of their opinion of our chosen song, music video and artist. This has helped us to discover what we could have improved on, change and or keep to fulfil the target audience's escapism. I will talk more about this experience on another post (focus group- evaluation part 4).

Week Fourteen

On week fourteen my group and I finished the finishing touches of the music video, the digipak and the magazine cover page. We split up the work load, so Johnson would spend approximatley 30 minutes on editing the music video and then swap with me (Cherly), Timi would spend half an hour on editing the digipak and so on. We split up the work load so that everyone in the group can be involved and put their in put to also be able to talk about it in our evaluation.
When editing our media product we shared our opinion on how well the products been edited so that the product can have a better outcome.

Week Thirteen

During this week my group and I carried on editing our magazine cover page and our digipak.
What went well was agreeing to stick to the plan of our magazines cover page and digipak. We made sure that our magazine cover page and digipak had the same theme, colour and similar images.




Here are some examples below of Britney Spears digipak and magazine cover page. The digipak and magazine cover page have the same style of writing, colour, theme and image. This shows the importance of how the theme of the magazine cover page and didipak should be linked.

Evaluation Part 1

What brief were you working to?

Ive been asked to created  a magazine advert,  a digipak  to promote the artist who's called Yugen and  a music video. The artist's Yungen who is a 23 year who specialises in grime music. He is from Herne Hill and  Yungen is known for his versatility in grime producing upbeat and slow songs. Yungen is also known for a lot of punchlines he tends to use in his grime music videos. The artist has his own clothing line called Forever Yung hoodies, T-shirts and hats are distributed for his fans. He is also part of music label called PlayDirty with Krept & Konan who are his team members.

The image below shows proof of permission that Johnson sent to Yungen asking if he we could use his song and do a music video to it. Johnson direct messaged Yungen on Twitter asking if we could use his song - Don't Take It Personal for our A2 production.

The music genre is Grime and it is one of the most popular genre in the UK. There are many UK artist such as Dizzee Rascal, Skepta and more who make grime music. Grime music video have conventions and  tend to use a lot of young boys smoking, rapping in blocks of flats with friends, they use cars, etc. What attracted me to Yungen music was the different ways that his music video is presented. For example at 1:25 of Yungen's music video - Too Real with a medium wide shot it shows a cross on a door which subverts the expectation of conventions of the grime genre. This showed a religious side of the artist that audiences would probably may not have though of him being religious and this shows that he has strong faith in his religion as a Christian. In comparison, we don't see other grime music video using this kind of side.

Week Twelve

On week twelve as a group we took some more pictures for our digi-pak, we also made sure that the images are similar to the ones that we took for the magazine cover page so that they can look similar having the same styles, colour theme, and font style. We made the images send out messages that could express Yungen himself. For example, we used an image of a  Rosary cross chain
which signifies that Yungen is a Christian.

Week Eleven

These are three  pictures out of  20 pictures we took of Mohammed who's playing as Yungen for our magazine cover. After choosing our preferred image we stared editing our magazine cover page using photoshop. We used photoshop so that our magazine cover page can adapt to the Grime music video, Yungen's style by doing that we added different elements such as emerging to images together  to have a special affect on the cover page. We added texts such as the artists n ame, the  name of the song, realise date, hashtags, etc.

Week Ten

On week ten as a class we went through exam questions and model examples to help us revise for our up coming exam. This is to help us understand the exam question and to help us remember keys words,  using theorist to back up our points and to structure of our writing.