Digipak analysis

The Lana Del Ray digipak has the lyrics of each of her songs, which allows audiences who enjoy reading to know what the songs are about better. The digipak doesn't talk about her self, audiences wouldn't know anything about the artist. The album cover is the artist, her name printed on top and the name of the album. Her body language shows that shes all about nature and reality, as there is trees and sheds in the background. In the digipak cover Lana Del Ray has Hollywood curls tucked behind her shoulders to emphasing chest area, she also wore red lipstick which screams out sex appeal and wore a buttoned up white shirt to signify a vintage style and to show purity connotations. The light colours and contrast connote innocence and nature. The focal point is positioned in the centre (mid-shot) of the cover this shows that she is trying to stand out out to be able to create and or build a relationship with the demographic. Her she has a blank facial expression which signifies that she could be unhappy about how hard life is as she is surrounded by nature. The red roses of the CD symbolises mixed emotions such as love, passion, respect and danger which could be a message she trying to get across that everybody should love and respect each other. The white coloured background sybolises purity, innocence, virginity and goodness, humility, faith and spirituality as these all surround nature. The genre and narrative is that the artist is Hollywood sad core type of music, along with that she has a vintage fashion sense which suits her retro style of music as well as her lyrics and sound. The digipak is about the American past, her songs go back to the old days of America. Her target is quite difficult to point out as she has a sophisticated vintage style. Her sound and style could attract older and mature demographic and for her fashionable style could attract a younger demographic. This shows that people could enjoy listening to her music and like the artist for different reasons.

The Chemical romance digipak comes in four where on the bottom left it briefly says what the songs are about and has pictures of five men who are a band, I know this because there is another picture on the top right hand side where they are all together. The band images are shown so it could have an impact on the audience as they could be inspired by the bands fashion sense. Also, the digipak  is targeted at a niche audience as the hybrid genre could be Christian Rock as there are christian symbols (Cross). Along with the front cover on the bottom right there is two character drawn quite professionally, the cover could have been drawn because both character could have a fake relationship, I know this because  the mid-shot shows what sort of relationship they both have as well whether the image was drawn or a taken picture. The CD symoblises religion as there is a red cross, the colour red could signify Christians who believe that blood of Jesus Christ who died on the cross for us. The white background symbolises purity and innocence. This shows that the songs of the are about having a relationship to God within a couple. The colour black is used a lot within the bands and characters costume and the background, the colour symbolises fear,, aggressiveness and powerful and the art image could signify  that members of the band artistic. Furthermore, the colour black enables other colours such as red to stand out. The spine of the digipak has the name of the album and the bands name.






Britney Spears digipak uses the colour black and has a picture of her where she is quite simple where she is wearing black which keeps in theme
of the digipak and the contrast shows that she  has good and bad within her personality. Not that she is only wearing black and white but her digipak also uses the colour black and white to connote bad and good. Britney wearing a black dress conforms with the fashionable mainstream, she positions herself sexually as she's bent down touching her legs. The use of a gold background signifies that she has quality within her work, she is valuable and elegant which, could attract the target audience to be inspired. Also, there is less pictures and so there is no repetition, similar styles and to not make it unattractive. On the right and left of the digipak has her gold initials which again makes the theme simple and having the idea of the digiak being high quality. This therefore give the digipak a professtional feel and creates more interest to what it holds. Furthermore, there are two other colours that are used which are white and gold which then again keep in with the theme. Britney does not expose her identity to the camera by using her bright blonde hair to slightly cover her face, with the use of direct address to draw in audiences attention. however with the use of the focal point's body language and facial expression subverts the colour white  as it symbolises virginity, purity and innocence, Britney gives a dominance and confidence feel. This confidence is seen through POP music and it gives idealism of a happy and conent attitude which the convention for a POP genre.Other aspects is her lost of her songs where she positioned and the background image is a window shows that she is hidding her identity from someone but also wants to escape from where she is. This list of songs gives audience extra information so that they can feel engaged more, the target audience is women as she has a classic fashion sense.

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Magazine Analysis

What is being advertised is his album as it mentions the #1 singles, the body copy gives information on where the album is available so that customers would know where to buy the album. Through his collaboration with The game, Kanye West and Lil Wayne we can see that he will be able to create synergy as groups of fans of each artist will gather together and create excitement and expand. Also, the album is advertising himself that he is a womaniser, elegant, class and romantic. Chris Brown is a womaniser because relating to the body copy its shows that his songs are relating to girls.   

The body copy of the album is ‘in stores now’ which would make the target audience want to but the album first an providing further information for the target audience, making them aware that the album is available. The advert is targeting young black men aged 14- 21 because the artist is black and he is an aspiration figure to the target audience.The main image is Chris Brown who is wearing a white shirt connotes that he could be elegant in some way and has class.

The artist name and the album name are the biggest fonts which is eye catchy to make people aware of the artists name as well as the name of the album. He is promoting himself so that people will know what he is famous for and make money as agencies would want him to perform for a specific occasion. . The colour of the writing is gold which connotes success and wealth. Also, the style of the writing is old fashion style and uses crosses for the letter 't' which could appeal to those who are christian and this passes on information about the artist religious belief. The album cover was taken on a roof top which indicates that his target audience are from urban areas. 



What is being advertised is the music and Beyonce. The artist shows that there is two sides of her which is Beyonce who is a character not wearing anything, less makeup which makes her look more natural and she has a chain with a cross which signifies that she has religious belief which is Christian. She shows another side of her who is a character who is Sasha Fierce wearing bold black make-up, wearing gold, shiny clothing and having more volumed to her hair. 
The body copy of the album 'Sasha Fierce, is available in November 17th which is allowing the target audience know when the album will be available and to be at the store very early to be the first people to buy the album.
The main focal point is Beyonce showing two sides of her, she can be calm and loving but can also be fierce. The artists name is Beyonce as her name is what stands out in the center of the album cover which is coloured in grey which signifies that Beyonce is the good side and Sasha fierce is the fierce or bad side. The album cover also shows her number 1 singles and signifies that the artist makes great music and that she is a successful women. Furthermore, on the bottom left hand side there are two picture of how her two album covers look like so that the target audience can choose which one they want to buy or buy both. This would enable the record label to gain more money and the artist too.
http://www.allmusic.com/album/i-amsasha-fierce-mw0000801448 The link has a description of the album and shows the albums ratings.

The artists name is her style of music and her character  which is that she is funky, colourful and she's unique. 
The main image is her slightly laying on the chair which shows that she has self confidence, that she doesn't care about what people may think bout her style and she is bossy. The main focal on the album cover is Gwen Stefani signifying that she is living in a dream world, adopting Madonna's styles fashion style and make-up. 
The body copy of the album is 'out now' which will make everyone go to the store everyday to see if the album has arrived in stock and to be the first people to buy they album. There is not a specific date for when it's available. The target audience is girls aged 14-16 because between those ages girl enjoy to copying their favourite artist, they want to be popular amongst their friends and has a lot of excitement. On the bottom left the image fully as it makes consumers recognise how the album really looks when it is zoomed out so that buyers would be able to know how the album cover look  when they want to buy it. There is a company called Target and its one of the biggest company in America so this is great for the Americans. 
http://www.musicstack.com/album/gwen+stefani/love+angel+music+baby  The link has a review on Gwen Stefani's album.